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The horse-faced skirt exploded into a "Year of the Dragon Robe". This place sold to 0.3 billion yuan in one year.
Feb 21,2024
This year, HanfuHorse face skirtIt has become a popular fashion for Chinese style wear, which has led to an upsurge of consumption of traditional Chinese culture by overseas friends. The "jacquard fabric" for making the horse-faced skirt welcomed a large number of orders from the Southeast Asian market, each "600000 meters and 800000 meters".
Received a large number of orders from Southeast Asia
According to CCTV news reports, Hanfu horse-faced skirt has become a popular fashion for Chinese style wear this year. This year, in Caoxian County, Shandong Province, the sales of Dragon Year New Year clothes, mainly horse-faced skirt, have exceeded 0.3 billion yuan.
It is reported that in Haining, Zhejiang, the "jacquard fabric" for making horse-faced skirts has welcomed a large number of overseas orders. Each order from the Southeast Asian market is "600000 meters and 800000 meters".
Wearing new clothes is a traditional custom of Chinese New Year. The Chinese horse-faced skirt, which has both classical and modern simplicity, can also match the needs of contemporary young people, making the horse-faced skirt a popular style of Chinese style wearing this year.
During the Spring Festival, the Tianjie Spring Festival in Luoyang, Henan Province was staged. At the scene, performers and tourists wearing Chinese clothes such as horse-faced skirts can be seen everywhere.
In Caoxian County, Shandong Province, during the Spring Festival, a magnificent Chinese costume performance reappeared the thousand-year-old style.
Many consumers said that in the past, people who wore Hanfu were more Hanfu lovers. Now Hanfu styles like horse-faced skirts are becoming more and more daily. They hope to promote traditional Chinese culture in this way.
Still owe 30000 pieces not delivered!
This year's Spring Festival, the "New Year's War Robe" horse-faced skirt has driven a round of foreign friends to experience Chinese traditional culture consumption boom.
Cao County in Shandong Province is one of the production and sales bases of Hanfu in China, with sales of Hanfu exceeding 7 billion yuan a year. This year, the sales volume of the Dragon Year New Year's greetings clothing dominated by horse-faced skirts in Cao County has exceeded that of 0.3 billion yuan.
Big data from multiple e-commerce platforms shows that since January this year, the search volume of Hanfu has skyrocketed. Among them, the horse-faced skirt has become the most popular item under the Hanfu category, and the sales of many hot-selling items have exceeded one million yuan. However, horse face skirt sales hot, has become a horse face skirt production enterprises "happy trouble".
Zhang Mingqiang, general manager of Xucun Mingji Fabric Factory in Haining City, Jiaxing City, Zhejiang Province, said that he was very happy with the continuous orders every day, but he was worried by the endless orders. At present, he still owes customers more than 30000 orders for horse-faced skirts.
CCTV reporter Zhang Daofeng: In this horse-faced skirt manufacturer in Xucun, Jiaxing, it takes less than 2 hours at the earliest from the fabric of the horse-faced skirt to the ready-to-wear of the horse-faced skirt. However, even with such work efficiency, the current production capacity of the enterprise cannot meet the current demand for horse-faced skirt orders.
Expanding production capacity has become Zhang Mingqiang's current top priority. He told reporters that they have recently purchased new laser cutting equipment to continuously optimize the production process and improve efficiency.
At the same time, the purchase of equipment and the recruitment of employees are in progress, striving to increase the production capacity by 3 times in the shortest time after the Spring Festival holiday, and strive to meet the continuous demand for orders.
The town has new opportunities.
As the saying goes, a clever woman cannot cook without rice, and only a piece of cloth can be made into a piece of clothing. At present, the fabric used for the production of horse-faced skirts-"jacquard fabric" has also become a sweet pastry. The horse-faced skirt of the fire circle also ushered in a new opportunity for a traditional textile town in Zhejiang.
Zhejiang Jiaxing Haining Xu Village is a home textile town, with a number of non-heritage weaving technology. Just in the first half of last year, here is still in the production of curtain cloth, sand release based.
What people did not expect is that the popularity of horse-faced skirts has ushered in new opportunities for the traditional home textile industry.
In addition to the production of horse-faced skirt fabrics, local enterprises are also producing and developing national style clothing fabrics. The new trend of Chinese style fashion led by horse face skirt is also loved by overseas consumers.
Haining Home Textile Industry Association Cao Yeqiang said that with the popularity of the whole Chinese national tide, the order volume of related fabrics in the Southeast Asian market has increased, with each order being 600000 meters and 800000 meters.
Today, more than 100 enterprises in Xucun Town have produced horse-faced skirt fabrics, with a daily output of more than 30000 meters. The local area is using horse-faced skirts as a breakthrough, taking the "Chinese style" as a new direction for the development of the textile industry, and embarking on a development of integration of tradition and fashion. The road of transformation.
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