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Southeast Asia orders are booming! 丨 Maritime export logistics
Apr 21,2025
The recent volatility of the United States' trade policy, with its wanton imposition of tariffs, is like throwing a boulder into a calm lake, causing waves in the global economy.
As a result, the global economic market is in turmoil, and China's foreign trade industry is facing unprecedented challenges. However, in the shadow of the high tariff barrier in America, Chinese foreign trade companies are actively exploring new growth opportunities by virtue of their strong resilience.
As one of the world's largest exporters of stationery, China accounts for about 30% of the total global exports of office stationery supplies. In Ningbo, Zhejiang, stationery export industry is huge, the annual export value is more than 3 billion yuan, and the variety of products is rich. However, in the face of U. S. tariff policy uncertainty, Ningbo's largest stationery export enterprises actively adjust strategy.
While there has been a slowdown in business to the US, the steady growth of the European market has given companies new hope. The partnership with Lidl, a large European chain store, is expected to achieve 30% growth this year, according to Meng Jielii, head of the European business of Beifa Group.
In addition, the group launched a new brand outreach strategy in August 2023, establishing national brand centers in 15 countries, including Indonesia, the Philippines, Malaysia and Thailand. This initiative has significantly boosted the order volume of Southeast Asian countries, showing an amazing growth trend.
Group executive director Wang Longqi said that although the North American market share may be reduced, they are confident in the future development and determined not only to survive in the market, but also to thrive.
Ningbo Cixi as one of China's three major home appliance production base, about one-third of its products sold in the United States. After the United States imposed high tariffs, a group of washing machine orders from an appliance company were canceled by American customers because of the higher price. However, companies are able to shift their products to other markets by flexibly adjusting parts and components.
Huang Shuhua, full-time vice president of the Cixi Municipal Trade Promotion Association in Zhejiang province, pointed out that Cixi's exports to the United States accounted for less than 16%, and the high tariffs did not have a catastrophic impact. The local commerce department has also established the Cixi Goods Museum to organize enterprises to go overseas in groups to expand the overseas market.
Since its operation in April last year, the Cixi boutique has achieved remarkable results. It began exporting to Southeast Asian countries last September and received 40 million yuan of orders in the first year.
In the first quarter of this year, it has obtained 10 million yuan of orders from Southeast Asian countries, and a large number of orders are under negotiation. Lu Yingzhen, general manager of Cixi Youpin Museum, said that this year's target sales of 250 million yuan, the Southeast Asian market has broad prospects.
In response to the uncertainty of the international economic and trade environment, many enterprises have begun to explore new paths for building factories overseas. Dongguan, a company chose to build a factory in Thailand to produce automotive air conditioning filters, the factory has entered the mass production stage. This decision not only meets the needs of Thailand's domestic market, but also effectively circumvents international trade barriers.
Today, the enterprise's products have been exported to more than 40 countries and regions around the world. In the past three years, the number of orders has increased significantly. The dependence on the U.S. market has dropped to less than 30%. In 2024, the total revenue reached 300 million yuan. Zhang Wu, the chairman of the company, stressed that they have stepped up efforts to develop the domestic market, accounting for about 30% of the domestic market share, effectively reducing the risks of the single market, and minimizing the impact of the trade war on enterprises.
Against the backdrop of global economic turmoil, Chinese foreign trade enterprises are actively responding to challenges and expanding into diverse markets with a resilient spirit and flexible and variable strategies, demonstrating strong vitality and vitality.
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