"Made in China" swept the "black five", Yiwu accident "burst single"!

 

On November 24, the United States ushered in the annual "Black Friday" shopping season, and many businesses cut prices sharply to attract consumers into stores.

 

Nowadays, cross-border e-commerce has become a new starting point for Chinese factories to export trade. More and moreThe "second generation of factories" went abroad with the help of cross-border e-commerce to become a global "big business".

Black five shopping number will break0.13 billion

 

A few days ago, according to the National Retail Federation of the United States,"Black Friday" is still the most popular shopping day for American consumers. It is estimated that 0.1307 billion people choose to shop online or offline on the "Black Friday" day.

 

And fromFrom Thanksgiving Day on the 23rd to Cyber Monday on the 27th, 0.182 billion Americans are expected to shop offline and online. This figure is not only higher than last year's 0.166 billion, but will also reach the highest record since statistics began in 2017.

 

This year, the United States."Black five" shopping season consumption has exceeded expectations.

 

According to the data, inIn the 20 days before the start of the "Black Five" shopping season, American consumers spent $63.2 billion billion online, an increase of 5% over last year.

 

The survey also shows that U.S. consumers plan to spend on average during the holiday shopping season.Shopping for $875 (about 6255 yuan)-$42 more than last year.

 

The large discount is one of the important reasons for the increase in the number of consumers. According to the data, the United States this yearIn October, promotional discounts for clothing, home appliances, computers and other categories were much higher than in the previous two years.

 

 

For example, online clothing prices this year.In October, the price was 9% lower than at the beginning of the month, but in the same period in 2021 and 2022, it was only 2% and 5%, respectively.

 

In addition, sharp price cuts offset the impact of inflation on consumers. analysis is expected,Compared with retail inflation of 6.1 per cent in 2022, price increases for this year's "Black Five" shopping season will be only 0.5 per cent.

 

And during the Black Five in the United States,"Made in China" has undoubtedly become one of the biggest bright spots.

 

According to South Korea online shopping platform"Wemakeprice" news, the growth rate of overseas shopping sales by region this month shows that,ChinaThe 801 per cent growth rate is well ahead of the United States and Europe (136 per cent) and Japan (79.8 per cent).

 

In addition, according to relevant people in the South Korea industry, recently affected by Chinese-made home appliances and new digital products that are famous for their cost performance,"Black Friday" direct purchase market to China began to concentrate the phenomenon is more obvious.

 

Yonhap also said that the largest overseas direct purchase activity in the electricity business community throughout the yearIn "Black Friday", the wind from China blows the most violently, and Chinese products with excellent cost performance drive the sales growth of various enterprises.

Among them, YiwuThe "explosive list" came even more violently and pleasantly surprised.

 

"Small commodities" do "big business"

 

at present, against the backdrop of slowing growth in the domestic market,"Sea" seems to be the only option for businesses to find incremental at this stage.

 

previously,According to data released by the General Administration of Customs, the import and export volume of cross-border e-commerce reached1.7 trillion billion yuan, up 14.4 percent year-on-year, accounting for 5.5 percent of total trade imports and exports; cross-border e-commerce exports were about 1.3 trillion billion yuan, up 17.7 percent.

 

Obviously, the traditional cross-border e-commerce platform or offline foreign trade channels no longer completely dominate the market, and new digital foreign trade is giving birth to new vitality. At present, the cross-border e-commerce platforms of the e-commerce giants have become the mainstream of the industry.

 

 

among them,Temu has even replicated one overseas growth myth after another.

 

As a cross-border e-commerce platform under Pinduoduo,Temu's name means "Team Up,Price Down".By definition, yes.The perfect English translation of slogan, which is long on the human cool point, is cheap.

 

At present, a lot of cross-border into Guangdong, Zhejiang, Shandong and other places more than a hundred manufacturing industry belt,Let the quality of China"Small commodities" have entered more than 40 countries and regions in North America, Australia, Europe, Asia, etc. at an alarming speed, and have become a "big business" selling the world ".

 

Nowadays, more and more operators of Yiwu International Trade City are turning their attention to cross-border e-commerce platforms.

 

In Yiwu, this year's"Black Friday" online sales in the warm-up phase, Christmas supplies, warm products and other categories appeared in the single. At present, cross-border e-commerce is rapidly becoming a new engine of export growth in Yiwu.

 

This yearIn September, the cross-border express "Global Five-Day Express" project was launched. Western countries' "Black Friday" and Christmas and other end-of-year shopping season goods can reach consumers in the UK, the Netherlands and other countries as soon as 4 days.

 

Liu Wenhai, a hat merchant from Yiwu, Zhejiang, said that this year he followed last year's instructions.Five times the sales volume to stock up, last year black five, the factory sold 100000 orders on the whole platform. However, this year's Black Five, it is expected that Duoduo's cross-border sales will reach 200000 orders.

 

At present, our country is actively joiningCross-border digital trade partner organizations such as DEPA (Digital Economy Partnership Agreement) will further reduce external barriers to cross-border e-commerce in the future.

 

In the field of cross-border e-commerce, due to my country's strong supply chain and logistics system, the industry will continue to grow, and Chinese-made goods will continue to inject new vitality into the global consumer market.

 

Made in China grabs the beach"Black Five"

 

Looking back a year ago,Hat Merchants in Yiwu, ZhejiangLiu Wenhai said that Duoduo helped us revitalize the entire factory last year.

 

After the outbreak of the traditional foreign trade channels almost no orders, factories rely on Amazon can only maintain the survival of the state, but the scale of expansion is not large, the production line can not be added, not to talk about cooperation.

 

 

Last winter, a numberThe goods that "old diplomacy did not want after the deposit" were "sold out directly" on Duoduo's cross-border. A batch of baseball caps, which had been overstocked for a long time, sold more than 10,000 orders a day, and one after another "explosive orders" made Liu Wenhai and his factory see a turning point.

 

Now in the year of entering Duoduo cross-border, the sales of Liu Wenhai's factory have doubled.This year he followed last year.Five times the sales volume to stock, prepared about 25 models, each model about 50000 hats.

 

faced with the second black five on the dodo cross-border, liu wenhai said confidently,This year's Black Five, it is expected that the cross-border sales volume of Guangduo will reach200000 single.

 

At the end of the year, it is not only the merchants who are busy. In order to help cross-border sellers sell more high-quality goods, the cross-border e-commerce platform has also tried its best.

 

It is understood that Duoduo cross-border has also recently reached cooperation with world-renowned shipping companies such as Meisen, Yixing, Dafei, Maersk and COSCO Shipping to open up the shipping express channel.

 

This means that the previous mainstream mode of shipping from domestic air according to actual orders may be further changed to promote the diversification of cross-border logistics competition dimensions.

 

From waiting for major foreign customers to place orders before, to now taking the initiative to gallop overseas e-commerce,Countless small and medium-sized manufacturers have solved the dilemma of survival between the brand side and the sales side on the multi-border, gaining new opportunities and the right to speak.

 

When going out to sea becomes an easy task, more and more Chinese manufacturing has come from behind the scenes to the front, relying on the cross-border fan of Dodo to connect all parts of the world."Any door" to go out to sell the world, to show their brand strength.

 

With the practical spirit and innovative concept of the new generation of cross-border e-commerce and the new generation of foreign trade people, they are bound to inject vitality into the global consumer market again and create a broader"The Sea Road".