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China's e-commerce "roll" to the world, low price is the magic weapon to win?
Oct 08,2023
With the rapid development of the Internet, it is now an economical and efficient communication "bridge" between buyers and sellers around the world ".
At the same time, with the progress of supporting technologies such as secure payment, order tracking and customer service, the global e-commerce market has shown an exponential growth trend.
China's cross-border e-commerce ecosystem is booming
China has long been a major exporter of many consumer goods,For example, China's Pinduoduo, Douyin, and fast-rising discount e-commerce companies such as Temu and Shein, which have launched services to Canada, Australia, Latin America and some Asian markets.
At present, China's export cross-border e-commerce ecology is gradually prosperous, and now it has become a leap-forward development of the integration of the whole industry chain.
Looking at the development of China's export cross-border e-commerce, it has gone through four stages: platform informatization, online transaction service, online service of the whole industry chain, and ecological integration of the whole industry.
Nowadays, China's export cross-border e-commerce is going through a new stage of product to brand and building the whole industrial chain ecosystem.
Broad prospects for cross-border e-commerce
National policy support. In order to promote the development of cross-border e-commerce, the Ministry of Commerce, the General Administration of Customs and other departments continue to improve cross-border e-commerce support policies and promote the construction of cross-border e-commerce comprehensive pilot zones.
The introduction of continuous support policies provides a stable policy environment for enterprises in China's cross-border e-commerce industry, which has a significant role in promoting the confidence of the industry.
The giant leads the development. Giant pilot to open up the global market, further "made in China" brand to the world.
Since last year, giants have made frequent moves in the direction of cross-border e-commerce, such as the "global purchase" launched by the US group e-commerce. Pinduoduo launched Temu to enter the United States in September. Tiktok Speeds Up Global Layout, Investment in Southeast Asia, Britain, the United States and Other Markets Continuously Increase; Alibaba Injects Lazada, Releases Independent Station......
The reason for this is that cross-border e-commerce is one of the few businesses that has bucked the trend since the epidemic,Driven by factors such as strong policy push, increased e-commerce penetration in emerging markets, and the absolute cost-effectiveness of Chinese goods, the giants have explored new growth curves, and the era of e-commerce sailing led by the giants has kicked off.
Technology also plays a key role in promoting the development of cross-border e-commerce. Today, consumers can easily browse products around the world without leaving their homes by simply tapping the screen of their mobile phones.
Emerging technologies not only bring omni-channel retail, but also significantly improve logistics service capabilities. After the seamless integration of online sales channels and logistics networks, logistics information will become more transparent, making it convenient for consumers to inquire and track orders anytime and anywhere. The convenience of online shopping will continue to drive the growth of cross-border e-commerce.
Major e-commerce platforms start a price war
Promotions and discounts have always been an effective way for merchants to convert traffic into sales and increase customer conversion rates.However, China's e-commerce platform, the world's largest e-commerce market, recently mentioned taking the "Price Gree Campaign.
Price-by-price competition in many markets will only become more intense with the addition of TikTok Shop, which will also focus on Chinese-made goods in the United States, where Xiyin and the overseas version of Pinduoduo Temu excel.
TikTok Shop is ready for merchants to offer deep discounts and promotions during the US holiday season. The company is waiving merchant fees to offset the cost of these discounts and encourage sellers to bring more commerce to TikTok Shop instead of Amazon.
Amazon also plans to increase discounts during the "Prime Big Deal Days" member day promotion from October 10 to 11.
Throughout the history of the retail industry, every time a new leader emerges, it is always accompanied by lower commodity prices. The lower price comes from the innovation and optimization of the whole format.
With the emergence of e-commerce channels, retail has been transformed from an asset-heavy industry to an asset-light industry, which saves expensive real estate and store rental costs, and even saves a lot of intermediate links that consume a lot of costs, which has an advantage in cost. Price has become the killer of e-commerce since its inception.
Whether it is promoted through technological innovation or optimized through advanced management, the core of competition in the retail industry lies in the improvement of efficiency, but price is the most important form of expression.
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